5Rights takes the existing rights of children and young people (under 18), and articulates them for the digital world. We believe that they should be supported to access digital technologies creatively, knowledgeably and fearlessly

Disrupted Childhood Report Launches

June 2018

5Rights’ Disrupted Childhood Report outlines the damaging effects of ‘persuasive design’ on childhood, including emotional, physical and educational development of a generation of children.

Disrupted Childhood report cover

The report sets out how the strategies exploit human instincts, how they are deployed, why they are habit-forming and what the impacts are on children.

Read the report
Read the press release

Disrupted Childhood report cover

"A child is a child until they reach maturity, not until they pick up a smartphone"


At 5Rights, we work to support children and young people as they explore, play, learn and grow in the digital environment.  We do this by:

  • giving children a voice to articulate their needs and to meaningfully shape their digital environment. 

  • collaborating with designers, computer scientists, child development experts, user experience engineers, and academics to develop prototypes that show how the digital environment can be redesigned in children’s ‘best interests’.

  • publishing research to build and disseminate evidence on how best to meet children’s development needs online.

  • sharing knowledge to ensure that those with responsibility for children, including teachers, parents, social workers and policy-makers make informed decisions.

  • developing a digital literacy framework that tackles questions of motivation, citizenship and digital engagement, alongside discussions of ‘21st century’ skills necessary to flourish in the digital environment. 

  • building a consensus on the need for a global governance structure that would establish universal standards of age-appropriate design online.

The 5Rights Framework articulates the rights and commonly held principles enshrined in the UN Convention on the Rights of a Child (UNCRC) for the digital world. Rights that protect them from commercial exploitation, offer the highest standards in wellbeing and education. Rights that protect them from violence and harm, and give them privacy.

The demand to create a better digital environment for young people is often synonymous with a call to curtail access. 5Rights does not support this view. We welcome the rapid growth of the digital environment but work to ensure that it meets the needs of young people.